In a nutshell
As one of the earliest providers of voice cloning technology, Respeecher expanded its market reach by investing in marketing as early as 2020. However, not wanting to burn money on advertising, the company resorted to a proven method — inbound (content) marketing.
"Moving carefully, we didn't want to invest in an in-house copywriting team. However, we needed partners who could quickly understand our market and uniqueness of the value proposition, create high-quality content, and deliver it on time. After receiving a recommendation from our friends at Party.Space, we contacted Hackwriter. These were exactly the guys we were looking for"
Respeecher is a high-tech service built on AI and machine learning technology. With regards to the specifics of Respeecher’s technology, the process of onboarding the Hackwriter team went very quickly.
"We made literally one setup call, during which we explained the finer points of our work and gave Hackwriter a test task. After two iterations of the first article, everything went like clockwork. Over the past year, all our intervention in content production has been reduced to episodic edits," says Andra Postolache, CMO, Respeecher.
Respeecher built its content marketing strategy around educating potential clients on synthetic media and voice synthesizing. An SEO-optimized content plan is at the center of the production process. Every content cluster covers one specific industry or potential customer problem.
“I appreciate that Hackwriters can do the job with a clear understanding of the SEO requirements and, if required, without detailed briefs. For a CMO, it makes my job easy to work with a team that can deliver results without requiring micromanagement”
Like any good content strategy, Respeecher’s plan has beared fruit as expected. In this graph, you can see the growth curve for search traffic on the company's website. For obvious reasons, we cannot disclose absolute numbers, but you can be sure that the volume of leads and deals increased proportionally. Investing in targeted inbound traffic does not result any differently.
Today Hackwriter helps Respeecher with just about every form of content including sales materials, FAQs, and press releases. New announcements around partnerships and technology have to be completed on strict deadlines as confidentiality plays a major role when seeking to make the biggest possible splash with new press.